Marketing Partnership Proposal · May 2026
For Ritter's Frozen Custard — TruFoods LLC

A scalable marketing system for Ritter's Frozen Custard.

A focused plan to modernize the corporate brand presence, build a content engine that supports every location, and create a path to scalable local growth across the franchise system.

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Prepared For
Ritter's Frozen CustardTruFoods LLC
Prepared By
Leveret DriveStrategy. Systems. Growth.
Engagement
Brand Engine + Content SystemThree-phase partnership
01 / Where We're Starting

The product creates demand. The system creates growth.

Ritter's already has what most brands spend years trying to build.

A loved product, an emotional category, and a franchise system with real momentum. The next chapter is not about creating demand. It is about visibility, consistency, and a marketing system that scales without adding chaos.

That is the work we want to do with you.

02 / How We See It

What's missing isn't more posts. It's a brand engine.

A centralized system that protects brand control at the corporate level, makes participation easy for franchisees, and creates an obvious path to local growth when each location is ready.

01

Brand consistency

Every location reflects the same voice, look, and quality, regardless of who is posting.

02

Franchise-friendly

Templates, assets, and playbooks that make local participation simple, not burdensome.

03

Modern content

Short-form video, employee-driven moments, and trend-aware creative that feels current.

04

Scalable structure

A system corporate can run lean and expand when franchise demand grows.

03 / Our Approach

A phased partnership, not a sprint.

We start with the corporate brand engine. Then we build the franchise-ready content system. Then, for locations that want it, we offer optional local growth support that stays aligned with the corporate brand.

01
Phase One

Corporate Brand Engine

We establish the foundation. Consistent social presence, recurring content production, brand-aligned creative, and the strategic oversight that keeps everything moving in one direction. This is where the brand becomes visible and modern again.

02
Phase Two

Franchise-Ready Content System

We build the toolkit. Editable templates, ready-to-use video assets, campaign playbooks, and a monthly content calendar that franchisees can plug into. Corporate keeps brand control. Franchisees get the tools to participate without guesswork.

03
Phase Three

Optional Local Growth

For franchisees who want more, we offer scaled local marketing services. Local social management, location-level video, paid promotion, and reputation oversight. Every location stays on-brand because every location plugs into the same system.

04 / Content Pillars

Five recurring categories that keep the brand alive.

Modern food brands grow through personality, not polished ads. Our content system rotates across five pillars, with employee-driven moments at the center.

Pillar 01

Brand & emotional

Family moments, summer nostalgia, "first bite" reactions.

Pillar 02

Product & craving

Slow-motion shots, flavor reveals, mix-ins, limited-time flavors.

Pillar 03

Employee personality

Scoop challenges, employee spotlights, behind-the-counter moments.

Pillar 04

Community engagement

Fundraisers, school nights, local events, little league partnerships.

Pillar 05

Franchise growth

Owner stories, location spotlights, "why own a Ritter's" content.

05 / Selected Video Work

A sample of the storytelling we've built.

Short, sharp, founder-led pieces. Recent work across testimonial, brand identity, and campaign films — the same playbook we'd bring to Ritter's content engine.

Cade testimonial film poster Testimonial Film
Cade · Founder-led

A testimonial built to do work, not perform.

One sit-down conversation, edited around the moments where the answers landed without rehearsal. A short film a sales team can actually send out.

One-day shoot Sales enablement
Short-form social video — community Social Short
Recent social work · Community

A community spotlight built for the feed.

A short-form social piece centered on how a local brand shows up for its community — the kind of recurring, employee-driven moment that turns a brand into a fixture.

Short-form Community
Meet Dr. Steve practitioner profile poster Profile Film
Meet Dr. Steve · Practice Profile

A short profile that converts and pre-qualifies.

A practice profile that converts on the site and pre-qualifies new patient inquiries. One half-day shoot, edited to a long-form cut and an ad-length cut.

Half-day shoot Two cuts
Short-form social video — culture Social Short
Recent social work · Culture

A workplace-culture short with pace and personality.

Energy, motion, and personality cut for the feed — the same playbook we'd run for behind-the-counter and scoop-team moments at Ritter's.

Short-form Culture
See more video work
06 / Brand & Web Work

The systems behind the visible brand.

Full brand and digital builds — from identity systems to media-forward websites. The same craft that would carry Ritter's corporate web presence and franchise toolkit.

Custom Fit Homes website mockup Brand + Web Build
Custom Fit Homes · Homebuilder

A complete brand and digital build from scratch.

Identity, imagery, copy, and wireframes before a single pixel was designed. Then SEO, AIO, and CRM automations powering every conversion path.

Brand identity Full site CRM
Framework Media website mockup Media-Forward Site
Framework Media · Production

A site that performs at the level of the work.

Built from scratch to demonstrate the level of media Framework actually produces. Custom scroll-driven flows weave their video and graphics into the page itself.

Scroll-driven Video-led
Bradford Financial brand refresh Brand Refresh
Bradford Financial · Advisory

A brand rebuilt to match the firm it had become.

A trusted local advisor with a decade-old identity. We rebuilt the visual system to be competitive, current, and genuinely engaging to the next generation.

Logo system Repositioning
See more brand & web work
07 / Selected Work

A small slice of what
actually leaves the studio.

Logos, sales sheets, social campaigns, packaging, signage, slide decks. A sample of the design output that powers the brand systems we build for partners.

Brand identity guide sample
Sample 01

Brand identity system

Print collateral sample
Sample 02

Print collateral

Social media campaign portfolio
Sample 03

Social campaign

StreamFit branded trade show booth
Sample 04

Trade show booth

Vade product packaging system
Sample 05

Packaging system

NowDry Waterproofing branded cargo van wrap
Sample 06

Vehicle wrap

SE branded apparel and swag
Sample 07

Apparel & swag

08 / Corporate Partnership Options

Three tiers, built to scale with you.

Each tier builds on the last. You can start where the foundation needs the most attention and expand as the system matures. Pricing reflects the scope, production capacity, and strategic depth at each level.

Essentials

A streamlined corporate social and content package focused on consistent brand visibility and customer engagement.

  • 3 social media posts per week
  • 2 short-form videos per month
  • Monthly content planning
  • Caption writing & hashtag strategy
  • Basic community management
  • Monthly analytics reporting
  • Promotion and campaign support
  • Brand consistency across platforms
  • Quarterly 4-hr on-site capture (ex. winter)
  • Editing of staff-captured video
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Recommended
Growth

A more complete partnership designed to strengthen brand authority, engagement, and franchise support.

  • 4–5 social media posts per week
  • 4 short-form videos per month
  • Monthly on-site content day (ex. winter)
  • Seasonal campaign development
  • Community engagement management
  • Monthly reporting & strategy meetings
  • Franchise collaboration support
  • Promotional graphics & digital collateral
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Expansion

A full-scale partnership built for national brand growth and franchise alignment.

  • Daily social media management
  • 8–10 short-form videos monthly
  • 1–2 long-form branded videos monthly
  • Professional production & shoot days
  • Full website maintenance & optimization
  • SEO and AIO strategy
  • Sales funnel & pipeline development
  • Email automation campaigns
  • Paid ad creative support
  • Partnership coordination & planning
  • Franchise content system & support
  • Community engagement & reputation mgmt
  • Monthly growth strategy & analytics reviews
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09 / Franchise Options · Available When Ready

Optional local growth for participating franchisees.

Available to franchisees when corporate is ready to extend the system to the location level. Every package operates within corporate brand standards and connects back to the central content engine.

Franchise Essentials
Starting at $650/mo per location
  • 3 social posts weekly
  • Corporate-branded templates
  • Editing of 2 staff-captured videos
  • Local promotion content
  • Monthly content calendar
  • Basic community engagement monitoring
Franchise Growth
Starting at $1,250/mo per location
  • 4–5 social posts weekly
  • 4 short-form videos monthly
  • Website update support
  • Local SEO & AIO optimization
  • Promotional campaigns
  • Community management
  • Monthly reporting
Franchise Premium
Starting at $2,200/mo per location
  • Daily social media management
  • 8 short-form videos monthly
  • Website management
  • SEO & AIO optimization
  • Local advertising creative support
  • Email marketing support
  • Sales funnel & lead pipeline support
  • Reputation management
  • Monthly strategy reviews
10 / Where We Recommend Starting

Begin with the Growth package.

Recommended Starting Point

Growth Package

It gives Ritter's the production capacity, strategic oversight, and operational support needed to establish a strong brand foundation in the first 90 days. It also creates the asset library and creative system that becomes the launch point for franchise expansion in Phase Two.

Once the corporate brand engine is running cleanly and franchise interest is validated, we expand into location-level support without disrupting what's already working.

Starting at $3,997/mo
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11 / What Happens Next

A clear path from here.

Step 01

Review and approve direction

Confirm package selection and align on starting scope.

Get Started
Step 02

Kickoff and discovery

Brand audit, content access setup, franchise stakeholder mapping, and goal alignment.

Step 03

30-day launch plan

First content shoot, initial campaign calendar, and the first wave of brand-aligned content goes live.

Step 04

Ongoing partnership

Monthly strategy reviews, performance tracking, and continuous refinement as the system matures.